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AI for Retail & E-commerce

A commerce operator's guide to applying AI across product discovery, pricing, inventory, retention, support, and margin without losing brand control.

EUR 149

Price

Online

Format

220 pages

Pages

AI for Retail & E-commerce cover

Conversion workflow map

Inventory and margin signals

Retention loop design

Who It Is For

Built for people making business decisions.

Retail founders, ecommerce directors, CRM teams, merchandising leaders, growth operators, and commerce teams under pressure to improve conversion and profitability

Practical Use

Use the book as an operating manual for planning AI automation, selecting the right workflows, governing risk, measuring ROI, and moving from isolated pilots to a managed automation portfolio.

Business Outcomes

Prioritize AI use cases that affect revenue or margin

Improve customer journeys without generic personalization

Build merchandising, support, and retention workflows that learn from real demand

Reader Signal

Built for operators who need more than AI hype.

The book is positioned for executives and implementation teams who need a practical path from pilot activity to managed automation capability.

"

The useful part is the operating model. It does not sell AI as a tool purchase; it shows how to make ownership, governance, and ROI clear enough for leadership to act.

COO, mid-market services firm

"

The value map and stage-gate model make the book practical. It gives teams a way to decide what should be automated first and what should be killed before it wastes budget.

Transformation lead, B2B operations

"

This reads like a field manual for executives. The strongest sections are governance, operations, and measurement because they address what usually breaks after the demo.

CIO advisor, enterprise AI programs

Inside the Website Reader

Chapter preview.

220 pages
01

Commerce AI Beyond Chatbots

Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.

02

Customer Journey and Conversion Mapping

Covers churn signals, customer health, onboarding, renewal risk, expansion opportunities, and account intelligence.

03

Search, Discovery, and Recommendations

Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.

04

Dynamic Pricing and Margin Protection

Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.

05

Inventory Forecasting and Demand Signals

Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.

06

Merchandising and Product Content

Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.

07

Cart Recovery and Lifecycle Messaging

Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.

08

Returns, Support, and Customer Experience

Covers churn signals, customer health, onboarding, renewal risk, expansion opportunities, and account intelligence.

09

Loyalty, Segmentation, and Retention

Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.

10

Brand Voice and Creative Quality Control

Connects AI to physical operations: downtime, throughput, defects, planning, suppliers, and facility readiness.

11

Measurement, Testing, and Attribution

Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.

12

The 90-Day Commerce AI Rollout

Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.

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Digital reader system

Start with the operating model before another AI pilot.

Living digital field manual
Cross-department funnel

Keep moving through the automation map.

Every department page connects into the wider AI agent catalog, so buyers can move from one function to the next without dropping into the footer.

17
Departments
255
AI agent use cases
15
Agents per function

Build one high-ROI workflow first, then connect the next department once the operating model is proven.