AI for Retail & E-commerce
A commerce operator's guide to applying AI across product discovery, pricing, inventory, retention, support, and margin without losing brand control.
EUR 149
Price
Online
Format
220 pages
Pages

Conversion workflow map
Inventory and margin signals
Retention loop design
Who It Is For
Built for people making business decisions.
Retail founders, ecommerce directors, CRM teams, merchandising leaders, growth operators, and commerce teams under pressure to improve conversion and profitability
Use the book as an operating manual for planning AI automation, selecting the right workflows, governing risk, measuring ROI, and moving from isolated pilots to a managed automation portfolio.
Business Outcomes
Prioritize AI use cases that affect revenue or margin
Improve customer journeys without generic personalization
Build merchandising, support, and retention workflows that learn from real demand
Reader Signal
Built for operators who need more than AI hype.
The book is positioned for executives and implementation teams who need a practical path from pilot activity to managed automation capability.
"
The useful part is the operating model. It does not sell AI as a tool purchase; it shows how to make ownership, governance, and ROI clear enough for leadership to act.
COO, mid-market services firm
"
The value map and stage-gate model make the book practical. It gives teams a way to decide what should be automated first and what should be killed before it wastes budget.
Transformation lead, B2B operations
"
This reads like a field manual for executives. The strongest sections are governance, operations, and measurement because they address what usually breaks after the demo.
CIO advisor, enterprise AI programs
Inside the Website Reader
Chapter preview.
Commerce AI Beyond Chatbots
Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.
Customer Journey and Conversion Mapping
Covers churn signals, customer health, onboarding, renewal risk, expansion opportunities, and account intelligence.
Search, Discovery, and Recommendations
Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.
Dynamic Pricing and Margin Protection
Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.
Inventory Forecasting and Demand Signals
Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.
Merchandising and Product Content
Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.
Cart Recovery and Lifecycle Messaging
Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.
Returns, Support, and Customer Experience
Covers churn signals, customer health, onboarding, renewal risk, expansion opportunities, and account intelligence.
Loyalty, Segmentation, and Retention
Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.
Brand Voice and Creative Quality Control
Connects AI to physical operations: downtime, throughput, defects, planning, suppliers, and facility readiness.
Measurement, Testing, and Attribution
Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.
The 90-Day Commerce AI Rollout
Connects the chapter topic to industry-specific workflows, risk, metrics, and implementation decisions.
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